Teams use cheerleaders to sell sex appeal on the sidelines. A version of this article appears in print onon Page A1 of the New York edition with the headline: As the documentary shows, it was after the League turned up the heat — higher heels, bigger cleavage, more sex appeal — that the women began to get burned. Former cheerleaders say that while the teams dressed them like hookers, they were expected to comport themselves like virgins. None of that is new. Lib Dems.
Seductive posters gave way to swimsuit calendars and lingerie calendars.
Sex on the Sidelines: How the N.F.L. Made a Game of Exploiting Cheerleaders
These directives have a long history. Thanks for subscribing! The Redskins, who said that only six sponsors, including two couples, attended the calendar shoot trip, made available for interviews two cheerleaders who were captains of the squad in But teams continue to profit from marketing their cheerleaders as sex objects. Update newsletter preferences.