Crafting a good online dating profile can sometimes feel as complicated as a painting by Jackson Pollock.
Rather than benefiting shareholders or a proprietor, Soulmates profits are reinvested into the Guardian Media Group to sustain journalism that is free from commercial or political interference and upholds the values of the Scott Trust. Roughly seven million UK residents are currently using dating sites, not to mention all the eligible singles dating offline. I'm OK with this. Soulmates has brought together thousands of happy couples since launching in Author Holly O'Mahony.